"Nike's first lifestyle Air Max brings you style, comfort and big attitude in the Nike Air Max 270. The design draws inspiration from Air Max icons, showcasing Nike's greatest customized innovation with its large window and fresh array of colors. Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning."